“I personally battled with my own body image for years. I used to tell myself, You can’t wear anything sleeveless or strapless. And all of a sudden I was like, What if I just didn’t send such negative messages to my brain and said, wear it and enjoy it? And now I’m more comfortable in clothes than ever.” —Drew Barrymore
The majority of advertisements featuring women in the United States represent an
unrealistic and often unattainable body type. Women’s undergarments and
swimwear in particular are typically advertised on supermodels, in sizes that are
representative of only 8% of the population. An undeniable side affect of this
marketing strategy is that many women end up feeling self-conscious and unhappy
with their own bodies.
Fabulous Foundations has partnered with Meridyth Espindola, a graduating senior
in UMass Dartmouth’s Visual Design BFA program, in the creation of a positive body
image campaign. The goal of this campaign is to showcase the natural beauty that
exists in the diversity of real women. The project focuses on the idea that beauty is
not about any one size or set of qualities, because there is no right or wrong way to
It’s about feeling comfortable in your own skin, and loving the body you have; every woman deserves to feel beautiful.
Starting this spring, Fabulous Foundations will be focusing on sharing this message
with the public and being a leader in the community for positive body image. With a
re-launch of the brand identity planned for late May, people are going to be seeing a
lost more of what it means to be naturally fabulous.
Content Credit: Meridyth Espindola, Campaign Mission Statement